Marketing Plan


In today's real estate marketplace, most home buyers shop for real estate online, and start searching long before they even speak to a real estate agent.

It is crucial that the agent you work with, has the technical knowledge and Internet marketing experience to reach the broadest possible audience.

In today's modern real estate market, a successful real estate agent needs the knowledge, tools and technology to ensure you get the best top dollar price. It's not enough to have just the experience of a REALTOR® working for you. You can be sure that by working with Vanessa, you will have the most effective marketing tools and techniques.

Comparative Market Analysis (CMA)

Preparing an accurate and comprehensive Comparative Market Analysis (CMA) will help assist you with making the right decision on its offering price.

Multiple Listing Service MLS®

We want to expose your home to these agents for their potential buyers who are currently working with a REALTOR®. Within 24 hours of listing your home with Vanessa, all real estate agents and their buyers will have access to your home on the Multiple Listing Service (MLS®). 

Promote Your Home to the Top Buyer Specialists in the Market

According to the National Association of REALTORS®, over 90% of all sales are made by 5-6% of the real estate agents. We realize that your property may likely be sold to one of the top agent's buyers, and so we take an aggressive approach to constantly expose your property to these agents and their buyers

“HOUSE FOR SALE” Sign

Our signs are distinct and recognizable within the community. Signs are important as they over 35% of all direct contact with potential purchasers. A highly visible sign will almost act as a magnet and draw people to it. Our Oakwyn Realty signs compel people who see them to take an action contacting us immediately.

Company Announcement

One of the first steps in marketing your home is to let other agents within our office know about the new listing. REALTORS® represent a large network of interested buyers and Oakwyn Realty sends a daily announcement to all the REALTORS® in our offices telling them of the day's new listings. 

Direct Mailout

To gain maximum exposure among other REALTORS®, we send a personalized email to more than 1000 active real estate agents in the surrounding areas.

Agent Tour

In order to promote the new listing to the buyers, we expose your property among all agents from all companies. 

Panoramic 360 Degree Virtual Tours

A professional photographer/videographer will visit your home and take 360-degree panorama virtual tours. A prospective buyer can literally look around corners and behind doors without ever setting foot in the home. The advance-look opportunity is sure to move your home to the top of any prospective buyers' must-see lists. A virtual tour will be posted on the following websites:

  • vanessamacrealty.com
  • seevirtual360.com
  • craigslist.org
  • kijiji.ca
  • oakwynrealty.com
  • realtylink.org
  • realtor.ca
  • rew.ca
  • Instagram
  • Facebook
  • Youtube

Professional High Definition Photography

Our photography will show potential buyers more than just what the home or property looks like. The professionally captured and rendered photographs will communicate what it feels like to live there. Creating a visual connection with prospective buyers is the best first impression you can make.

Your High-Definition photos will be posted on the following websites:

  • vanessamacrelty.com
  • seevirtual360.com
  • craigslist.org
  • kijiji.ca
  • realtylink.org
  • realtor.ca
  • rew.ca

Accurate and Detailed Floor Plans

When integrated with the virtual tour, these interactive floor plans can help offer an insiders view of your home that will make them stand out from all others. Whether or not a bedroom set, couch, or entertainment center is going to fit in a new home can only be determined by the dimensions of the room. 

Single Property Website

A single property website become the standard for our marketing properties online because they attract buyers. We will present our projects on the personal meeting.

Website Marketing

We provide a detailed listing of our properties for sale as well as any information about the area that a client might need. The fact is all MLS® homes for sale automatically appear on www.realtor.ca. and the rew.ca. We advertise your home for sale on numerous websites

Your home for sale will automatically be displayed on the following websites:

  • vanessamacrealty.com
  • oakwynrealty.ca
  • reltylink.ca
  • bccondo.ca
  • realtor.ca
  • rew.ca

Social Media Networks

  • facebook.com
  • twitter.com
  • linkedin.com
  • flickr.com
  • plus.google.com
  • instagram.com
  • livejournal.com
  • photobucket.com
  • pinterest.com
  • reddit.com
  • skyrock.com
  • vimeo.com
  • youtube.com

Real Estate Syndication Networks

  • homefinder.ca
  • homes.com
  • realestatechannel.ca
  • wompit.ca
  • yakaz.com

Customized Postcards

We order customized "Just Listed" and "Open House" postcards and send them to the surrounding area geographically close neighbourhoods where people live that may be in the market to move into a bigger home.

Personal Showings

I am available to personally show your home and meet with real estate agents and their buyers whenever they request a showing. This helps to build rapport, and also allows me to highlight the key features and benefits of your home.

Sentri-Lock Lockbox

The agents and buyers should have an access on in your property to view at convenient times that fit their schedule. We provide a lockbox, so buyers with their agents can securely and conveniently access homes while creating great home showing experiences.

Open Houses

A traditional Open House activity statistic show that less than 1% of homes are sold as a result. Regardless the statistic, we conduct an Open House soon after the listing is appearing on the market, just to be sure we leave no stone unturned.

A Feature Sheets

When prospective buyers view your home, they will receive a high-gloss feature sheet which includes high-definition photos and professional floor plans of your home. Our marketing efforts will drive a number of potential buyers to your home. After a viewing of several homes, buyers may also tend to forget certain key features about each of them. 

Detailed Highlight Sheets

To help all prospective buyers remember your house, they will be provided with a detailed highlight sheet outlining the major selling points of your house. Since most buyers view several houses before making the decision to buy, a detailed highlight sheet helps to separate your special home from all the rest.

Touch-Base and Correspondence

An agent calls to schedule a viewing appointment and they will either call my mobile phone directly, email me, or call to my assistant at Oakwyn Realty.  I will receive an instant SMS text and an email alert requesting a showing of your property. After each showing, I personally follow-up with the agent to request feedback about the property. This feedback will be communicated to you so that you can make informed decisions when determining if there is a needs or conditions adjustment.

Weekly Progress Report

The sellers expect the feedback from all the agents who show your home to the perspective buyers, updates to the current market conditions, and how they affect your property. For a successful sale to take place all parties must be educated and continually updated. A weekly report is one of the way to progress on selling process.

Calculate Seller Proceeds (Net Sheet)

This will allow you to know approximately how much you will net after the sale. In order to help you, we disclosed a seller cost on our website. Most agents won't offer to provide this information. This is important because it will give you an idea as to where your bottom line is when negotiating an offer.

Coordinate All Financing and Closing Activities

Finding a buyer is just the beginning. I will assist you with all of the subsequent details that must be managed to ensure a successful real estate transaction. We will monitor every aspect of the closing daily to ensure no important details are overlooked.


The data relating to real estate on this website comes in part from the MLS® Reciprocity program of either the Real Estate Board of Greater Vancouver (REBGV), the Fraser Valley Real Estate Board (FVREB) or the Chilliwack and District Real Estate Board (CADREB). Real estate listings held by participating real estate firms are marked with the MLS® logo and detailed information about the listing includes the name of the listing agent. This representation is based in whole or part on data generated by either the REBGV, the FVREB or the CADREB which assumes no responsibility for its accuracy. The materials contained on this page may not be reproduced without the express written consent of either the REBGV, the FVREB or the CADREB.